英文SEO实战派邮件订阅(SEO Action Bites)第一期

将近一周没更新了,有读者问我最近是不是很忙。

忙是肯定的,但没更新博客是因为一个故障:我的MailChimp账号被封了!

什么是MailChimp?做外贸和网络营销的伙伴们应该很知道,它是一款免费的电子邮件发送工具。

不久前,我说过会不定期跟大家分享最新的Google SEO新闻、SEOAction最新博文、及我最近读过的那些好文章,并把这些第一时间发送到你的邮箱。

怎么订阅呢?访问SEOActionBlog.com,看侧边栏那个Opt-in(手机阅读的话下滑至底部)。

短短几天时间,就有几十人订阅,深感欣慰!

于是,上周日花了3个小时整理了首期的内容,并预设好本周一早上8点自动发送。

然而,周一早上打开电脑,收到了一封来自MailChimp的邮件,说我的账号被自动检测到spam了。。悲剧 🙁

我又不是第一次用MailChimp服务,以前从没出现过这类问题。我猜想是不是MailChimp对中文内容、或中国IP有限制?就像Paypal对待我们中国人一样,总会有特(地)殊(域)照(歧)顾(视)。

Anyway。。我当天就申诉了,然并卵,到现在也没收到任何回复。

索性,趁着本周没过(不然Newsletter变成Oldsletter),就把SEO Action Bites第一期的邮件内容分享给大家吧。

不出意外,第二期应该会通过邮件形式发送给订阅的读者,如果MailChimp不喜欢我,That’s Okay,到时换个服务商,顺便吐槽一下MailChimp的客服质量。

还有。。如果你觉得这样的Newsletter对你有用,赶紧订阅吧

 

————- 我是分割线(以下是首期内容) ————-

Hey,

早上好!我是John,英文SEO实战派的那个John。

这是SEO Action Bites的第一期更新,有心的同学留个纪念,哈哈,感谢你订阅这个newsletter!

为什么叫SEO Action Bites?

Idea来自于美国一位知名的网络营销者Sugarrae,我很喜欢读她的Sugarrae Sound Bites,也是很多国外SEO人必读的newsletter之一,我觉得Bite这个词很贴切,一口吃不成胖子!不管学习什么,每天只要进步哪怕一点点,日积月累,你就能成为一个行业的专家。

SEO和Content Marketing也一样,不仅要多读多看,更要实践,这也是为什么我把博客取名为SEOActionBlog的原因,希望我这个小小的newsletter能为国内的英文SEO爱好者与从业者们提供一点有价值的讯息。

好了,以下是本期内容:

1. The Google Speed Update: Page speed will become a ranking factor in mobile search 

“Google today announced a new ranking algorithm designed for mobile search. The company is calling it the “Speed Update,” and it will only impact a small percentage of queries, Google reiterated to us. Only pages that “deliver the slowest experience to users” will be impacted by this update, the company says. The update goes live in July 2018, so webmasters have time to prepare their webpages.” 

https://searchengineland.com/google-speed-update-page-speed-will-become-ranking-factor-mobile-search-289904

这个对SEO的影响应该微乎其微,Google的发言人(一位华人啊,自豪!)也说了:它只会影响移动端加载速度极低的一部分页面,而且如果一个页面内容质量很高、但加载速度偏低,依然没关系。毕竟移动端体验很重要,但更重要的是内容质量。

2. Why Google AdWords’ Keyword Volume Numbers Are Wildly Unreliable – Whiteboard Friday

  • AdWords’ “range” is so broad, it’s nearly useless;
  • AdWords doesn’t line up to reality, or even Google Trends!
  • AdWords conflates and combines keywords that don’t share search intent or volume.
  • AdWords will hide relevant keyword suggestions if they don’t believe there’s a strong commercial intent

https://moz.com/blog/unreliable-google-adwords-keyword-volume

记得上次在清迈SEO大会上,Ahrefs的首席营销官Tim Soulo就说过Google给的数据不可信,这次Rand Fishkin也吐槽了一番。其实,对于老SEO人,这已经是open secret了,我不用Google Keywords Planner很多年了(应该是2014年开始),那该用什么关键词研究工具呢?Rand在文章中列举了几个,我再加一个:直觉!对,凭你对你行业的了解程度,一个关键词值不值得你去追逐,有时不用工具也行,真的。

3. Facebook Makes Major Changes to the News Feed: Here’s How It Will Impact Your Business 

“Mark Zuckerberg, champion of the decades-old prom picture, the neighborly squabble, the adorable baby pictures, announced yesterday that the Facebook News Feed is about to undergo a fundamental shift. Because ‘passively reading articles or watching videos’ is bad for human beings, Facebook is pivoting its core away from its current state (inescapable time suck) and towards becoming a platform that helps users have “more meaningful social interactions.” Great for humans, bad for (most) brands.” 

https://www.wordstream.com/blog/ws/2018/01/12/facebook-news-feed-changes

一周前就关注这个了,消息一出,Facebook当天股价下降5%,我虽不是Facebook Marketing的高手,但依稀感觉2018及以后依靠FB薅羊毛不会像以前那么容易了,不知道玩Facebook + Dropshipping的伙伴们会不会受影响?。。企业营销者赚了,用户就怒了,看来小扎还是很爱Facebook用户的,不过,就看他能不能在用户和投资者之间找到平衡,一方要更好的产品体验,一方要更快的收益速度,这本身就是一道无解题嘛。P.S. Facebook韭菜不好割了,回归SEO的人应该会增加一点,好事:)

4. #FakeLinks: This Is the Future of Link Building 

“I’m writing this article to help people understand why they’re now receiving emails full of praise, more interview requests than ever before, and congratulations for winning awards, rather than asking them to publish pre-written content.” 

https://gaps.com/future-of-link-building/

Glen Allsop一直是我比较敬重的SEO人,挺有道德的,虽然他曾cover过10Beasts,但文章还是一贯的高质量,比如这篇,提到了行业里存在一种不道德的外链建设策略(Authority Hacker之前介绍过这种策略),Google也拿这个没办法,但不得不引发人性的思考,为了一条Google所谓的dofollow链接,SEO人真的有必要这么干么?反正我是不会的。

5. Evaluation of Speech for the Google Assistant 

“How do we ensure that we consistently meet user expectations on quality, across all answer types and languages? One of the tools we use to measure that are human evaluations. In these, we ask raters to make sure that answers are satisfactory across several dimensions” 

https://research.googleblog.com/2017/12/evaluation-of-speech-for-google.html

Google雇人去review搜索结果页面质量已经不是新闻了,有空Google一下”Search Quality Evaluator Guidelines 2017″看看那个PDF文档。语音搜索会是2018的趋势之一,Google为了让语音搜索爱好者更happy,当然会努力提高搜索结果质量,既然机器没法完美解决,那就人工喽。。P.S. 你用”Ok Google“去搜索么?我是不习惯的。

6. A Google Algorithm Update On 12/15/17 Is Impacting Some Official Celebrity Websites (Updated)

“I initially noticed several celebrities were impacted, including John Lennon, Lebron James, Kristen Stewart, and Charlie Sheen. I also noticed some strange things going on rankings-wise with the official website for Miley Cyrus a few months back, and that seemed to calm down, but she might be experiencing some issues again.” 

https://www.gsqi.com/marketing-blog/google-celebrity-algorithm-update-december-15-2017/

2017年12月中旬Google推出了Maccabees更新,打击为了迎合搜索引擎而非用户需要的低质量关键词文章页面,其实,不仅诸多niche站受惩罚,很多美国明星的个人网站也出现了大幅度排名下滑,最著名的要数John Lennon,首页只有几张图片,我喜欢篮球和NBA,发现Lebron James的网站也在内;不过,并非所有明星的个人站都受影响,比如Katy Perry。Google已经知道了这一事件,具体原因尚不清楚,但我的一点感觉:Google算法更新不会顾及你是否是明星,大家一视同仁,没内容、用户停留时间短的网站经过RankBrain处理,SEO排名依然不会好。

7. 最近的中文Google SEO博客文章

都介绍国外好的文章资源,其实国内也有不少,但也真心不多,这里也提几篇供你看看:

好了,SEO Action Bites首期的内容就是这个了,你怎么看?觉得有用吗?有什么改进建议?

点击回复,请让我知道,多谢!

– John

9 thoughts on “英文SEO实战派邮件订阅(SEO Action Bites)第一期”

  1. Hello, John, why does your blog has no update for so long time, I am so sad. I love your site and content, I came to your site everyday.

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