2019越南数字营销和SEO峰会：第二天报道（含中英文笔记）

大家好，我是Luke。

根据越南SEO大会之前宣传的日程安排，第二天早上8点就应该开始第一位嘉宾的分享了，因此当我早上拿起手机发现竟然已经八点多了，心里不由得一紧。

匆匆洗漱完毕，9点出门，在Grab上叫车到达会场已经是十点多了，来到会场正巧就坐在了来自西安的小伙伴前面，简单一聊，发现他们虽然早上按时到达了会场，但是大会却没有准时开始，直到九点多才正式开始。

如此一来，我便释然了不少，多亏越南人民“悠哉悠哉”的性格，我虽然睡过了头，但相对而言也没有迟到多少，哈哈！

附上John和我还有来自西安小伙伴的照片！

第二天最重量级的嘉宾当属Matt Diggity，人称灰帽SEO之王，与此相对的还有一位人称黑帽SEO之王的Charles Floate。

来自英国的Charles Floate演讲风格诙谐幽默，并且语速非常快，时不时地还得停下来等一等越南的同声传译跟上他的速度。

不过这次非常可惜，Charles的分享只进行到一半就结束了，原因竟然是因为他准备好的PPT不知为什么后半部分全部消失了！

虽然有遗憾，但是这一整天收获颇丰，话不多说，大家请看大会笔记！

Matt Diggity – Diggity Marketing

  1. Onsite SEO
    1. How to perform keyword research
      1. 找出你网站的主关键词
      2. 在Ahrefs里找出所有“Also Ranks For”关键词
    2. How to optimize the 3 kings
      1. 最重要的3个页内优化因素分别是：
        1. URL 
          1. 简短、不重复
          2. 最多4个单词
        2. SEO title tag
          1. 使用“Yoast”或“All-in-One”
          2. 保持关键词组顺序并且位置靠前
          3. 不要重复
        3. Page Title
          1. 同上
    3. How to use algorithms to guide your content
      1. 了解下TF-IDF
  2. Technical SEO
    1. How to interlink and create topical relevance
      1. 撰写四个相关的页面，并都链接至目标页面（传递Link Juice）
      2. 两周以内可排至第一页
    2. Technical SEO must-do
      1. Speed Optimization
        1. 优化图片大小
        2. 减少HTTP请求
        3. 升级主机
        4. 等等
      2. Managing your indexing
        1. 不要让无关页面被收录
  1. Offsite SEO
    1. The types of backlinks that are best in 2019
      1. 外链
        1. Relevance
          1. 控制锚文本所在的位置
          2. 控制锚文本关键词
        2. Trust
          1. 来自“seed sites”的外链最佳
        3. Power
          1. PBNs
    2. How to optimize your anchor text
      1. 观察优秀的对手锚文本关键词比例，然后开始模仿。
  2. SEO Master Tips
    1. How to select niches
      1. 停止闭门造车，不要自行判断什么领域挣钱
        1. 如果你没有挣钱，那你就是在亏钱
      2. 使用反向工程，看看什么领域正在赚钱
        1. 找到一个Wikipedia热门页面
        2. 找出那些使用这个wiki页面作为权威链接的PBNs
        3. 看看这些PBNs都指向了哪些领域
    2. Dominate page one
      1. #1只有三分之一的流量
    3. Test test test
      1. 只有自己测试过，才能掌握一手信息

Charles Floate: The State of Link Building in 2019

Bio:

  • SEO for 10 years
  • SEO blogging for 6 years
  • Founder of DFY Links
  • Small affiliate empire (north European countries)

English link building and foreign language link building are different.

The summary:

  • Anchor texts are easier to get wrong than right
  • Link velocity greatly depends on your site/page + trust signals
  • Authority beats relevance
  • Trust signals first
  • Foreign (and even English-language foreign) is different.

Google does not enough engineers who can speak in Vietnamese

Not many Vietnamese companies spend money on Google AdWords

It’s much easier to rank on the local market (non-English).

Anchor Text:

  • Less aggressive for US/UK (branded keywords)
  • More aggressive for foreign languages

Foreign SERPS still get away with murder

  • The algorithms for google.com.vn is much less complicated than google.com/co.uk
  • Actively build anchors

Link Velocity

  • No-follow and DoFollow are different for velocity
  • Velocity depends on page by page

Authority vs Relevance

  • Relevance is more importance, the less authority and vice versa
  • Google classified relevance page by page
  • Ideally, you want both

Trust signals

  • Trust signals are things like EV SSL & domain age
  • Trust signals (DOMAIN AGE, SSL, links from Wikipedia, etc. social proof) are different from ranking signals

Google Disavow Tool:

  • In UK/US, use it
  • In VN, don’t use it

Maximilian Weber: Link Building Processes

Sometimes you don’t need links to rank

  1. Analyze your top-competitors’ backlinks
  • Delete all domains with DR <20
  • Delete all domains with traffic <1000 visitors per month
  • Delete all domains with more than 10 backlinks to the linked site (example with >1000 above)
  1. Getting email-address of all webmasters
  • Scrape box
  • Outsource to your VA
  • Get Email Scraper Premium plugin for $47
  • Set up the proxy list
  • Setting up Scrapebox
  1. Making contact with webmasters via email
  • Gmass
  • Always use a custom domain, e.g. [email protected]
  • Send personalized emails
  • Don’t mention price if it needs, to be negotiated
  • SendGrid
  1. What to do after getting a response
  • Check metrics of the site
  • Discuss each opportunity with your VAs/employees via Asana, Basecamp
  • Negotiate the price
  • Check the Page/OBL-ratio of the website.
  • Check the traffic
  • Backlink ratio
  • Negotiate: buy 4-5 links from one site at a time to different money sites/client sites
  • Start very low, so you can meet the “Golden-point”
  • Always be friendly
  • Ordering articles for your content (TextBroker) – guest posting

Takeaways:

  • Topical relevance is a myth
  • Don’t overuse exact match anchors
  • Use 80% brand- and URL- variations
  • Use 15% keyword-
  • Use 5% money anchor
  1. Recurring problems and solutions
  • Burning your mail-address/domain
  • link  donators not answering anymore before finalizing
  • Link Donators being mad at you
  • Solution: change the email address
  • Solution: no answer 2-3 weeks, give them a phone call
  • Solution: answer fast
  1. If you do link building on a tight budget
  • Miralinks.ru for Russian outreach links
  • Use SEOPower.ro for Romanian Outreach. You can get DR 70 links for $30
  • Tier-2 (Sape)
  1. We don’t use PBNs any more

Eric Van Buskirk: Hacked The Google Robot

62% of articles have a number in the title.

“Time to first byte” is speed metric that matters to Google!

  • Use a CDN
  • Optimize database queries.
  • Reduce HTTP requests
  • Ensure fast server response time.

Brands are 2X more valuable in Paid vs. Organic.

Highest return rate (RR) categories: news, sex, reference, weather

How long does it take to rank at the top of Google’s search results?

  • Month if got the first link
  • Link velocity in the first 3 months will help
  • On average: it takes 3.3 months

Don’t use Google Keyword Planner, it’s not accurate!

Tung Tran: A 6-figure Affiliate SEO Case Study

Site audit/crawl tool:

On-page SEO tools:

  • PageOptimizer Pro
  • Surfer SEO
  • Website Auditor for TF*IDF

Update a page and change its publishing/modified date can have a positive ranking increase.

Link Building:

  • Guest post
  • Sponsored Post/Link
  • Good content + Outreach
  • Aged Domains
  • PR Outreach

3 ways to use aged domains for SEO

  • PBN
  • Money site
  • 301 Redirects

How to evaluate:

  • DR, UR BY AHREFS
  • I want to see links from big publications
  • Non-dropped

Aged domain providers:

  • Tbsolutions.info
  • Dominatingpbns.com
  • serp.domains

PR Outreach

Monetization:

  • Amazon Associates
  • AdThrive (100K per month)
  • MediaVine (25K per month)

Earnings increased by 30% by using AdThrive

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